Synerconnect is a combination of the words “synergy” and “connect.” The actual meaning of the word synergy has become blurry since it’s been thrown around by software salespeople and inserted ad naseum into droning talks at marketing conferences, so we’ve conveniently defined it again for you here:
syn·er·gy/ˈsinərjē/nounnoun: synergy; plural noun: synergies
- the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.
The most important piece here is the fact that two or more (or many) things are coming together to produce an effect greater than the sum of their separate parts – basically a multiplier effect.
In marketing no one channel will help you achieve breakthrough growth. It’s not until you assemble a flywheel of marketing channels feeding off one another that you create truly significant gains.
The hardest things to figure out, however, are which channels to use, how much time, effort and money to put into each one, and how each channel ladders up into overall business performance. The key is to connect the dots between those channels to answer questions that help you unlock breakthrough growth:
- Where are my customers really hearing about us for the first time?
- How long does it take prospective customers to hear about us and then convert?
- Which marketing channels are the most valuable to me and which ones are a waste?
- How should I attribute the value of each marketing channel to business performance?
On this site we focus on the following topics – which will help you “crack the code” and connect the dots to your growth:
- Analytics & Attribution (Google and otherwise)
- Paid Social (Facebook/Instagram, Pinterest, Snap, Nextdoor, YouTube, Twitter, Reddit, Quora)
- Paid Search (Google, Yahoo, Bing)
- Email Marketing
- Growth Product Management (different from core product, growth product focuses on acquisition and retention paths)
- Affiliate Marketing
- “Performance” PR
Cameron has over a decade of marketing experience, having worked at both small startups and large companies. He has been a key player in scaling multiple businesses to successful exits, including acquisitions by Thomson Reuters and Verizon.
Cameron has also spent several years at agencies executing successful growth plans across Email Marketing, SEO, Paid Search, Paid Social, Affiliate Marketing, and Product Management. He has extensive experience in brand development as well as market sizing and expansion strategy. His specific industries of focus are B2C commerce and content.